Jenan, our resident idea alchemist.

Jenan, our resident idea alchemist. In mental tic tacs

Virtually 80% of business tastes like chicken. 🐓

You know, computers, meetings, desks—the familiar staples every company shares. Branding is the remaining 20%, where most of the difference actually registers with customers. Branding is what turns a meal...

Jenan, our resident idea alchemist. In mental tic tacs

What’s a good love story to you? 👀

The movie Materialists takes its time unfolding a modern love story. And it's more drama than the comedy it promises. But a stellar cast keeps it grounded and compelling. Dakota...

Jenan, our resident idea alchemist. In mental tic tacs

The best-known painting in the world is…

You guessed it: the Mona Lisa. But what’s in the background behind Mona Lisa? Is…

Jenan, our resident idea alchemist. In mental tic tacs

A great product or service is…

… better than it has to be.

Jenan, our resident idea alchemist. In mental tic tacs

Strategy is a design for creating value.

Know someone who can explain strategy in simpler terms? Hire them.

Jenan, our resident idea alchemist. In mental tic tacs

Your preferred search engine is your mind.

Sure, Google may have more data. But, to you, what good is a 4.3 Google Reviews rating for a hair salon at which they were short with you or your...

Jenan, our resident idea alchemist. In mental tic tacs

If we are what we do..

.. then what are we when we don’t?

Jenan, our resident idea alchemist. In mental tic tacs

Calm is the balm.

If you’re a biz owner, are you sure that your marketing is not making folks…

Jenan, our resident idea alchemist. In mental tic tacs

Is it here to serve, or to be served?

For most smart people, the above question will usually cross their minds after just a single glance at a piece of content such as an ad, an email, a post,...

Jenan, our resident idea alchemist. In mental tic tacs

What is Apple?

Apple is now officially the most valuable company ever. (You've likely heard this fact because almost every media outlet talked about it.) Question: What is Apple if not an amazing...