Author: Cat Middleton, our resident simplifier.

Listen, nudging folks is hard. But it can be done via a special lever. And for most folks, that lever is story-shaped.

… that studies don’t convince people. 🤔

Agree or disagree: Because of those yogurt ads, most people know more about Jamie Lee Curtis’ bowel issues than they do about NAFTA.

// An Open Letter to the President of the internet //

Dear President,

What do we have to do to nudge the restaurant owners around the globe into throwing out certain words and phrases from their establishments? Specifically, continue reading

… used to print the phonebook?

Because the cloud alone is not smart.

// Image via adele.com //