Author: Cat Middleton, our resident simplifier.

You know the question is not if there’s going to be an Apple car of some kind.

The question is: Is it going to have windows installed? 🤔

You start it to end something, usually some kind of pain, nonsense, or BS.

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… a skill game pretending to be a chance game.

Because email is like jeans: A second skin that ages with you.

Automate the task, not the content.

Subscribers — both paying and those who subscribe to your worldview.