Google is your best friend if you know EXACTLY what you’re looking for.
But so often, we actually don’t know what we’re looking for.
And today, we have data that tells us just how often we don’t know what we want.
When was the last time you reviewed your online presence and asked yourself: “Is this the best we can do?” 🤔
Our story begins during my senior year of university, some 10 years or so ago.
But it will swiftly move into August 2017 to possibly impact your future.
One early September morning some 10 years or so ago, I was slowly moving forward in line at my fave coffee shop. Just as I was deciding whether or not to add a pastry to my order, I felt a tap on my right shoulder.
The challenge: To perk-up & future-proof the Munro Homes brand.
Forward-thinking, customer-centric brands understand that people prefer to deal with professionals who can effectively and vividly demonstrate the value they provide. And not by a small margin.
The reason: They ask their ads to do too much. 💩
They put out friendly ads, but they’re unfriendly when you email them.
They put out fun ads, but their website doesn’t feel anything like their ads.
