The service promise: Text the deleting works crew to make your unwanted exercise equipment disappear.
The main job at this Vancouver-based startup: Coordinating surprisingly good customer service.
How deleting.works would work: All communication would be done via text and email. Payments would be easily handled online via PayPal.
Step #1: You take a picture of the exercise equipment you no longer love/need and text it to deleting works.
Step #2: The deleting works crew responds quickly with a quote and a pick-up time.
Step #3: The deleting works crew deletes it from your life by either donating, recycling/repurposing, or junking it.
Concept articulation, web app, identity & design, copywriting.