Google is your best friend if you know EXACTLY what you’re looking for.
But so often, we actually don’t know what we’re looking for.
And today, we have data that tells us just how often we don’t know what we want.
The answer is that we don’t know what we want three times as often as we do know.
And that’s one reason why Facebook grew so fast that it not just rivalled, but surpassed Google: Because we don’t know what we want three times as often as we do know.
// Image via producthunt.com //
