Did you know that most entrepreneurs & business owners don’t look at Google Analytics?
“Huh. Why is that?” you may be thinking.
Because it is dry, complex, and not useful in a way that most people can appreciate.
You see, if Google Analytics were explaining the book ‘The Giving Tree’ to you, it would tell you:
a. how many pages it has
b. where and when it was published
c. how many words Shel Silverstein used in telling the story
d. what words he used the most
e. the cost per page of the book
f. the names of the characters
g. etc.
But in the above sea of data, Google Analytics would not give you one drop of drinkable water.
Said differently, none of that info about The Giving Tree would give you a feel as to what the story is about and why it’s so popular.
Takeaway: Google Analytics is useless for most entrepreneurs & business owners because it is dry, complex, and not useful in a way most people can appreciate.
If you want to gather some simple and practical insights as to what’s happening on your website and how to improve it, consider contracting a human for the job.
Because relying on ‘cookies’ alone, which is really what most automated analytics tools do, is not as helpful as some would have you believe.
Alternatively, if you want to go the do-it-yourself route, try a tool like woopra.com.