Missed connections.
I always liked the term ‘missed connections.’ Even in its extreme brevity, it manages to convey a sense of hope. Missed connections, implying the possibility of a future attempt and a second chance.
Create what people love.
“How can we serve our customers better?”
That was one of the top questions the mint ventures crew asked us during a recent brainstorming sprint.
“Here’s one idea,” we said. “Today, web self-service is the preferred channel for customers sourcing information before making a purchase.
mint mojo video snack
“What are you thinking?”
Contrary to popular belief, folks who are paid to think often have a hard time proving that they’re doing the work.
// Go ahead, take some time to digest that. //
Consider what happened during a meeting between the board of directors at a major Canadian corporation, Canadian Tire, and its CEO, Michael Medline. Also present at the meeting was the controlling shareholder, Martha Billes.
What happens when facts meet a story?
You know that when scissors meet paper, paper loses. But do you know what happens when facts meet a story?
More often than not, when facts meet a story, facts lose. Case in point: the Brexit hullabaloo, or how Britain recently divorced the European Union (EU).
