Category: Blog
If you try to be the biggest, you might end up being the dumbest.
Sorry if that sounds crude.
To illustrate what we mean by the above headline, let us ask you: Do you remember what happened to Toyota and Volkswagen when they tried to become the biggest automakers?
The Interface Is Where the Value Is
One of the main reasons why BlackBerry completely lost its way and its 40% share of the smartphone market in the world (yes, da world) is this: it never became the interface to something important.
How well do you know krisp? 😊
Imagine a business devoted to creating forward-thinking ideas.
What do you see in your mind’s eye: A place with ‘more open’ cubicles? A brick and mortar office building that’s getting a hip facelift? Or, a crew of talented people working on creating an experience that might take your breath away?
You do realize that…
… an out-of-date website can ‘postpone’ your promising face-to-face sales meeting. Indefinitely.
Chase your reality.
Were you surprised to hear that?
That’s not us talking.
That’s what the director of the movie Inception, Christopher Nolan, said during a speech he made to a graduating Princeton University class.