Were you surprised to hear that?<\/p>\n
That’s not us talking.<\/p>\n
That’s what the director of the movie Inception<\/a><\/span>, Christopher Nolan, said during a speech he made to a graduating Princeton University class.<\/p>\n “I feel that over time, we started to view reality as the poor cousin to our dreams, in a sense\u2026.I want to make the case to you that our dreams, our virtual realities, these abstractions that we enjoy and surround ourselves with – they are subsets of reality.”<\/p>\n Over to you: How often do you chase your reality?<\/p>\n Are you happy with the quality of the attention-to-detail which your company gives to some of its fundamental functions?<\/p>\n For example, when was the last time you reviewed your marketing and asked, “Is this the best we can do?”<\/p>\n No matter how it looks at first, bad marketing is always a people problem.<\/p>\n And that problem can sink a business, because marketing is the brain of a business.<\/p>\n Your product\/service is the heart of your business.<\/p>\n But the heart alone cannot keep a business alive.<\/p>\n Marketing is the brain of a business: if the brain fails, the heart will soon fail, too.<\/p>\n Are you happy with your marketing?<\/p>\n If not, who\u2019s in charge of it?<\/p>\n Is it maybe your office manager? Is marketing what your office manager does best?<\/p>\n If yes, she\/he is in the wrong business.<\/p>\n","protected":false},"excerpt":{"rendered":" Were you surprised to hear that? That’s not us talking. That’s what the director of the movie Inception, Christopher Nolan, said during a speech he made to a graduating Princeton University class. “I feel that over time, we started to view reality as the poor cousin to our dreams, in a sense\u2026.I want to make … Continue reading Chase your reality.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/krisp.ca\/mobile\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-05-at-9.07.09-PM.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-2d","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/137"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/137\/revisions\/139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}