Because you are not Google. \ud83d\ude0a<\/p>\n
And because, in life and in business, a few things matter \u2013- most don’t.<\/p>\n
If your biz can do one\/two things really well in a fundamentally different way, and solve a big problem for a large existing market, you could have a successful biz.<\/p>\n
“Can you give me an example? And please don’t say Uber!”<\/p>\n
OK. Case in point: the ‘Chopped Leaf’ lunch in a cup (as pictured in this post).<\/p>\n
The Chopped Leaf folks didn’t invent the salad, the plastic cup, or the social current of folks wanting more convenience re healthy meals.<\/p>\n
Here’s what they did do:<\/p>\n
Package a simple product that does one\/two things really well in a fundamentally different way, and solve a big problem for a large existing market.<\/p>\n
Simple, small wins can lead to major pleasures, no? \ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"
Because you are not Google. \ud83d\ude0a And because, in life and in business, a few things matter \u2013- most don’t. If your biz can do one\/two things really well in a fundamentally different way, and solve a big problem for a large existing market, you could have a successful biz. “Can you give me an … Continue reading Do less.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/krisp.ca\/mobile\/wp-content\/uploads\/2017\/05\/IMG_2505.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-5A","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/346"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=346"}],"version-history":[{"count":3,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/346\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/346\/revisions\/350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media\/347"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}