{"id":37,"date":"2015-12-01T18:53:41","date_gmt":"2015-12-02T00:53:41","guid":{"rendered":"http:\/\/krisp.ca\/mobile\/?p=37"},"modified":"2017-05-10T09:53:12","modified_gmt":"2017-05-10T15:53:12","slug":"the-main-benefit-a-brand","status":"publish","type":"post","link":"https:\/\/krisp.ca\/mobile\/the-main-benefit-a-brand\/","title":{"rendered":"The main benefit a brand&#8230;"},"content":{"rendered":"<p><!--more-->&#8230; should give people is some kind of empowerment.<\/p>\n<p>In a noisy world, focus and simplicity go a long way.<\/p>\n<p>Serve a need.<\/p>\n<p>Brilliantly.<\/p>\n<p>Without hassle.<\/p>\n<p>Be easy to understand; easy to refer.<\/p>\n<p>Go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> <a href=\"https:\/\/krisp.ca\/mobile\/the-main-benefit-a-brand\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The main benefit a brand&#8230;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-B","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/37"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":3,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/37\/revisions\/308"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}