{"id":567,"date":"2017-12-12T11:31:00","date_gmt":"2017-12-12T17:31:00","guid":{"rendered":"http:\/\/krisp.ca\/mobile\/?p=567"},"modified":"2017-12-13T11:58:18","modified_gmt":"2017-12-13T17:58:18","slug":"trend-report-2018-part-iii","status":"publish","type":"post","link":"https:\/\/krisp.ca\/mobile\/trend-report-2018-part-iii\/","title":{"rendered":"Trend Report 2018 (part III)"},"content":{"rendered":"

\/\/ Click here<\/a> to see part I, & here<\/a> to see part II \/\/<\/p>\n

Toys ‘R’ Us has gone bankrupt.<\/strong><\/p>\n

(We’re sorry about the people whose jobs are being affected by this development.)<\/p>\n

“Wait, how’s that a trend?”<\/p>\n

It’s a trend that says the old playbook for business is dead.<\/p>\n

Being in retail is not enough. Every business must be in service, hospitality, entertainment, and even food.<\/p>\n

Practically speaking, the playbook which had a chapter saying that you could fill your business with staff who can’t seem to answer any questions, or can\u2019t hold a conversation with potential clients, or are simply giving you ‘hours\u2019 \u2014 that playbook is dead.<\/p>\n

Another reason why that playbook is dead is this: a big chapter in that playbook was saying that one of the key competencies for a business is location.<\/p>\n

It was true back in the day when most people could not conveniently shop beyond their corner store or local mall.<\/p>\n

But that ship has sailed.<\/p>\n

Brands like Hyundai got that memo and are no longer expecting folks to come down to the dealership (watch the short video<\/a>).<\/p>\n

BTW, if you’re in retail, this is also a great opportunity because the revolution is just starting.<\/p>\n

For quick inspiration, consider the Pirch<\/a> brand.<\/p>\n

It’s small and yet thriving, in part because it’s laser-focused on delivering an unmistakable experience.<\/p>\n

For example, the kitchen appliances, showers, etc. in their stores are actually functional. What’s more, the staff at Pirch are both friendly and knowledgable.<\/p>\n

Maybe it’s just us, but it seems like Toys ‘R’ Us, just like most other retailers, gave up on educating their employees. (Just ask someone a question at Best Buy \u2014 the expression on their face will tell you all you need to know.)<\/p>\n

Be the Rolling Stones of branding in your line of work.<\/strong><\/p>\n

We don’t know them, but the Rolling Stones seem to believe that time is on their side.<\/p>\n

Commit yourself and your brand to a long-term effort.<\/p>\n

Because all meaningful connections are fluid, not episodic.<\/p>\n

A lot of littles equals a lot.<\/strong><\/p>\n

Listen to and reply to ALL emails and social media questions\/comments.<\/p>\n

And if you ever have to challenge folks while replying, don’t forget to challenge them with love.<\/p>\n

Because those interactions have value. A lot of value.<\/p>\n

Aim to be unmistakable.<\/strong><\/p>\n

The Mona Lisa is only 18 square inches.<\/p>\n

Aim to be unmistakable, not the biggest.<\/p>\n

In so many industries, counting has taken over from what counts.<\/p>\n

Do you sort your favourite songs by their length? Right.<\/p>\n

Be the unmistakable. It’s the only way to nudge folks to keep coming back to you in 2018 & beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

\/\/ Click here to see part I, & here to see part II \/\/ Toys ‘R’ Us has gone bankrupt. (We’re sorry about the people whose jobs are being affected by this development.) “Wait, how’s that a trend?” It’s a trend that says the old playbook for business is dead. Being in retail is not … Continue reading Trend Report 2018 (part III)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"https:\/\/krisp.ca\/mobile\/wp-content\/uploads\/2017\/10\/krisp_trends_2018_FB.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-99","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/567"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":4,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":572,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/567\/revisions\/572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}