{"id":583,"date":"2017-12-18T17:45:05","date_gmt":"2017-12-18T23:45:05","guid":{"rendered":"http:\/\/krisp.ca\/mobile\/?p=583"},"modified":"2017-12-18T17:46:33","modified_gmt":"2017-12-18T23:46:33","slug":"1984-2","status":"publish","type":"post","link":"https:\/\/krisp.ca\/mobile\/1984-2\/","title":{"rendered":"1984."},"content":{"rendered":"<p><strong>Dracula.<\/strong><\/p>\n<p>There&#8217;s something gripping about famous one-word book titles.<\/p>\n<p>The latest book to join that list is called <a href=\"http:\/\/amzn.to\/2CXglOy\" target=\"_blank\" rel=\"noopener\">Sapiens<\/a>. It was written by the now-slightly-famous Israeli writer Yuval Harari, and it&#8217;s a story about how Homo sapiens came to dominate the Earth.<\/p>\n<p>Because the story is an engaging look at who we are, chances are that at least one Homo sapien around you was\/is dying to talk to you about Sapiens.<\/p>\n<p>In short, Yuval suggests that the reason why we dominate the Earth is because we are the only species capable of large-scale cooperation. He also elegantly explains that the fuel which makes that cooperation possible is stories. (Surprised?)<\/p>\n<p>&#8220;An evergreen topic + an engaging story + an intriguing title \u2014 the book was likely an instant international bestseller,&#8221; you may be thinking.<\/p>\n<p>And, sadly, you&#8217;d be wrong. \ud83d\ude41<\/p>\n<p>But hey, don&#8217;t take our word for it.<\/p>\n<p><strong>Let&#8217;s hear how it all happened directly from Yuval Harari:<\/strong><\/p>\n<p>&#8220;After I published Sapiens in Hebrew and it became a bestseller in Israel, I thought it would be easy to publish an English translation of it. I translated it and sent it to various publishers, but all rejected it out of hand. I still preserve a particularly humiliating rejection letter I got from one very prominent publishing house.<\/p>\n<p>So, I then tried to self-publish it on Amazon. The quality was quite dreadful, and it sold just a couple of hundred copies. I was very frustrated for some time.<\/p>\n<p>Then I realized that the DIY method just doesn&#8217;t work, and that instead of looking for shortcuts, I needed to do it the hard and long way and rely on professional help.<\/p>\n<p>My husband, Itzik, who is a far better businessman than me, took over. He found us a wonderful literary agent, Deborah Harris, whose advice led us to hire an outstanding editor, Haim Watzman, who helped me rewrite and polish the text. With their assistance, we got a contract from Harvill Secker (a division of Random House).<\/p>\n<p>My editor there, Michal Schavit, turned the text into a real gem, and hired the best independent PR agency in the UK book market \u2014 Riot Communications \u2014 to do the PR campaign.<\/p>\n<p>I make a point of mentioning their names because it was only thanks to the professional work of all these experts that Sapiens became an international bestseller.<\/p>\n<p>Without them, it would have remained an unknown rough diamond, like so many other excellent books that nobody has heard about.<\/p>\n<p>From the initial failure, I learned the limits of my own abilities, and the importance of going to the experts instead of looking for shortcuts.&#8221;<\/p>\n<p>\/\/ As Yuval Harari told Tim Ferriss in &#8216;Tribe of Mentors.&#8217; \/\/<\/p>\n<p>&#8211; &#8211; &#8211;<\/p>\n<p>Successful folks like Yuval know that even a single consultation with someone who has experience in crafting attractive &#8216;packages&#8217; for ideas can help them level up their game.<\/p>\n<p>But here\u2019s the kicker: Most people don\u2019t ask for that kind of help.<\/p>\n<p>They take the do-it-yourself route. (Just like Yuval initially did.)<\/p>\n<p>And sometimes those who take the do-it-yourself route get lucky. Everything works out well.<\/p>\n<p>Often, however, the ending\u2019s a little different. This, in part, is because it\u2019s very difficult to accurately assess your own weaknesses and then go about improving them systematically.<\/p>\n<p>Listen, we get it. Asking for help is always a tall order. But what&#8217;s the alternative?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dracula. There&#8217;s something gripping about famous one-word book titles. The latest book to join that list is called Sapiens. It was written by the now-slightly-famous Israeli writer Yuval Harari, and it&#8217;s a story about how Homo sapiens came to dominate the Earth. Because the story is an engaging look at who we are, chances are &hellip; <a href=\"https:\/\/krisp.ca\/mobile\/1984-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">1984.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/krisp.ca\/mobile\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-18-at-5.33.49-PM.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-9p","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/583"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":1,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/583\/revisions\/585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media\/584"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}