{"id":648,"date":"2018-02-24T13:22:25","date_gmt":"2018-02-24T19:22:25","guid":{"rendered":"http:\/\/krisp.ca\/mobile\/?p=648"},"modified":"2018-02-24T13:24:48","modified_gmt":"2018-02-24T19:24:48","slug":"19-60","status":"publish","type":"post","link":"https:\/\/krisp.ca\/mobile\/19-60\/","title":{"rendered":"File this under: 19 years of chats with entrepreneurs distilled in 60 seconds."},"content":{"rendered":"<p><strong>&#8220;What element of your website is the best relationship-starter for new customers?&#8221;<\/strong><\/p>\n<p>That&#8217;s one of the top questions we&#8217;ve asked entrepreneurs over the last 19 years.<\/p>\n<p>Their first reply? Silence. We usually get a lot of silence.<\/p>\n<p>(Are you surprised? Probably not.)<\/p>\n<p>How would you answer the above question?<\/p>\n<p>Here&#8217;s our 2\u00a2: Nothing on your website matters more than your words. Nothing.<\/p>\n<p>(We&#8217;re assuming that you&#8217;re good at what you do, and that your website is functional.)<\/p>\n<p>Your words can make your biz approachable, competent, and trustworthy. But if not done well, they can also make it seem uninteresting or even flat-out tiresome.<\/p>\n<p>That is why words don&#8217;t come after the website is done.<\/p>\n<p>Words are the foundation, the core, and the flywheel of a website.<\/p>\n<p>(Amazon gets this: Words in the form of reviews are the best relationship-starter for its new customers.)<\/p>\n<p>Over to you: Are your writing skills on par with your business goals?<\/p>\n<p>And if writing is not your strong suit, why wouldn\u2019t you hire a pro to help you? \ud83e\udd14<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What element of your website is the best relationship-starter for new customers?&#8221; That&#8217;s one of the top questions we&#8217;ve asked entrepreneurs over the last 19 years. Their first reply? Silence. We usually get a lot of silence. (Are you surprised? Probably not.) How would you answer the above question? Here&#8217;s our 2\u00a2: Nothing on your &hellip; <a href=\"https:\/\/krisp.ca\/mobile\/19-60\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">File this under: 19 years of chats with entrepreneurs distilled in 60 seconds.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/krisp.ca\/mobile\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-24-at-1.14.45-PM.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7LRlm-as","_links":{"self":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/648"}],"collection":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":3,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/posts\/648\/revisions\/652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisp.ca\/mobile\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}