File this under: 19 years of chats with entrepreneurs distilled in 60 seconds.
“What element of your website is the best relationship-starter for new customers?”
That’s one of the top questions we’ve asked entrepreneurs over the last 19 years.
Author: Jenan, our resident idea alchemist.
Do you have a bonus commute route?
We’re never quite where we actually are.
(Are you nodding right now?)
It’s sad that we’re never quite where we are, in large part because our mind loves having a steady diet of moments when it’s relaxed and when it’s not being asked to deliver any ‘breakthroughs.’
What are you assuming folks already know? 🤔
If good folks like your clients, employees, etc. are confused about what you expect them to do in any given situation, you’re in trouble.
“Why?”
Because “I give up” is usually next.
Reverse-benchmarking, aka an invite to biz progress
Does ‘reverse-benchmarking’ mean anything to you? 🤔 If you’re anything like most people, probably not.
In business, benchmarking = aligning your biz practices with your industry’s ‘standards.’
1984.
Dracula.
There’s something gripping about famous one-word book titles.
The latest book to join that list is called Sapiens. It was written by the now-slightly-famous Israeli writer Yuval Harari, and it’s a story about how Homo sapiens came to dominate the Earth.
