Trend Report 2017.
// This is long, so feel free to skip it. //
To know… scratch that.
To even get a glimpse at the mass mind is no simple matter. To interpret what to do with that insight? Well, that is a bigger challenge yet.
// This is long, so feel free to skip it. //
To know… scratch that.
To even get a glimpse at the mass mind is no simple matter. To interpret what to do with that insight? Well, that is a bigger challenge yet.
“If we don’t upgrade our DNA, we’ll be done. We’ll be the next Blackberry or Nortel: a has been.”
That’s basically what Tobi Lutke, aka the CEO of Shopify, aka the keeper of the flame at one of Canada’s best startups, said to his team not that long ago, according to the report in today’s Globe and Mail.
Your parents, folks like them, and older generations, they love living in the so-called real world.
Here’s what we mean by that: Chances are that your parents and folks like them feel most alive when they’re driving their fave car, preparing their fave dish, or really doing their fave you-name-it in the real world.
Sorry if that sounds crude.
To illustrate what we mean by the above headline, let us ask you: Do you remember what happened to Toyota and Volkswagen when they tried to become the biggest automakers?
One of the main reasons why BlackBerry completely lost its way and its 40% share of the smartphone market in the world (yes, da world) is this: it never became the interface to something important.
Were you surprised to hear that?
That’s not us talking.
That’s what the director of the movie Inception, Christopher Nolan, said during a speech he made to a graduating Princeton University class.