Is your sales team hurting your branding efforts?

Let’s talk about your sales team for a minute: How significant is its capability and willingness to serve folks in the digital economy?

“What’s this question got to do with branding?” 🤔

Is that what you’re thinking right now?

The short answer: In most businesses, the only person who the potential customer ever talks to is the salesperson. What’s more, in 2017, those conversations usually happen online. 💬

Want folks to speak highly about your brand? Invest time and energy into taking your sales team’s skills to the next level.

Because in most businesses, the only person who the potential customer ever talks to is the salesperson. It’s easy to forget that.