Cat Middleton, our resident simplifier. In mental tic tacs Did you take a nap today? 🤔 You should have. Because naps are Zambonies for our brains. 🎶 Continue Reading
Cat Middleton, our resident simplifier. In mental tic tacs The main benefit a brand… … should give people is some kind of empowerment. Continue Reading
Cat Middleton, our resident simplifier. In mental tic tacs Does your website sound like this? Continue Reading
Cat Middleton, our resident simplifier. In mental tic tacs "If studies don't nudge folks, what does?" Listen, nudging folks is hard. But it can be done via a special lever. And… Continue Reading
Cat Middleton, our resident simplifier. In mental tic tacs What’s branding? Our 2¢: Branding = designing & managing an attractive package for a business idea. Continue Reading
