If good folks like your clients, employees, etc. are confused about what you expect them to do in any given situation, you’re in trouble.
“Why?”
Because “I give up” is usually next.
The good news: While orienting folks in life and in business is a never-ending job, you can make it easier by following a simple three-step formula.
Step #1: Keep It Super Simple.
(By ‘it,’ we mean your ‘how-tos,’ signs, manuals, emails, etc.)
Step #2: Use pictures to orient folks.
(Because most people think with their eyes.)
Step #3: Immediately ask yourself, “What else am I assuming folks already know?” and then quickly go back to step #1.
(Because this kind of work is never done.)
Wanna see an example of a business that orients folks simply and well?
Here’s one: Robomow. 👇 In a sentence, they say, “We mow, you don’t.”
And the photo doesn’t hurt, does it?
