The challenge: To perk-up & future-proof the Munro Homes brand.
Forward-thinking, customer-centric brands understand that people prefer to deal with professionals who can effectively and vividly demonstrate the value they provide. And not by a small margin.
Did we ever tell you that in founding krisp one of our ‘big hairy goals’ was the elimination of three cancer cells of traditional ad agencies?
As everyone’s pressed for time, today, let us tell you about one of those three and how one decision we made early on might help you in your business.
“Is it Friendster? Can’t be, right?” 💩
🤣 No, because Friendster is long gone.
But no way has yet been invented to say goodbye to the digital social network this story is about.
// Click the play button //
A podcast-first campaign for friendlii.com.
Concept, copywriting, voiceover.
The reason: They ask their ads to do too much. 💩
They put out friendly ads, but they’re unfriendly when you email them.
They put out fun ads, but their website doesn’t feel anything like their ads.
