“Is it Friendster? Can’t be, right?” 💩
🤣 No, because Friendster is long gone.
But no way has yet been invented to say goodbye to the digital social network this story is about.
Before we tell you its name, let us tell you what made us write about it.
It all began a few days ago with an announcement of the most interesting investment in Canada in 2017. The investment was made by a legendary business person, Warren Buffet.
Specifically, his company is buying a 38 percent stake (for about $400 million) in the largest alternative mortgage lender in Canada, Home Capital Group Inc.
Inside that great story (Buffet is a big fan of Canada), there was a nugget that most people missed. The nugget was subtle, but it revealed just how this surprise investment got onto Buffet’s radar.
Are you ready to find out?
It got onto his radar via email. Yes, email.
Buffett said that his investment in Home Capital Group Inc. started with a single email from a Canadian investment banker, who first met the billionaire 23 years ago.
The name of that banker is Don Johnson, he’s 82 (retirement is not for serious go-getters), and he reached out to Buffett in a June 9 email, adding a photo of the two of them to remind Berkshire Hathaway Inc.’s chairman of their past connections.
Were you surprised to find out that one of the most successful folks on Earth is reachable via email? Should you be?
Fact: Email is the oldest & most valuable digital social network for nurturing relationships & sales.
On any given day, all kinds of folks, like your customers, friends, family, and even billionaires like Warren Buffet, may or may not visit any websites, even popular ones like Facebook.
But they all check their email. Multiple. Times. Per. Day. Every. Single. Day.
While you might even know this on a gut level, chances are that you’re still using email wrong.
Because for too many businesses and individuals, email is still kind of sitting in the corner.
Let’s wrap this up with the top three reasons why you might consider investing more in email marketing:
1. 95% of folks have an active email account. It’s easy to use and it requires no upgrades. This is why email is the oldest & most valuable digital social network for nurturing relationships & sales.
2. Email is the silent ambassador of your brand. It extends the lifespan of your messages. Folks read, share, keep, & even print useful emails.
3. Because email empowers you to send one message to thousands of people with a great level of personalization. This is why email is still the most valuable digital social channel for having an instant and meaningful impact on your bottom line. But don’t take our word for it. Just ask the legendary investor Warren Buffet.
Over to you: The path to better email marketing begins with a simple commitment to engage folks in a manner they will value and, yes, perhaps even enjoy.
p.s. No time for email marketing? Let us do it for you: http://bit.ly/1exMuza.