
We're never quite where we actually are. (Are you nodding right now?) It's sad that we're never quite where we are, in large part because our mind loves having a...
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If good folks like your clients, employees, etc. are confused about what you expect them…

…just the evidence of life,” Leonard Cohen once observed. Always humble, wasn’t he? Because poetry…

Our 2¢: Branding = designing & managing an attractive package for a business idea.