At krisp, we’re driven by an unexpected truth: Canada is our biggest client.
This isn’t just a statement—it’s a testament to our daily contributions to a sector that fuels the very heartbeat of our nation. Can you guess what it is?
No, it’s not the agri-food sector. (Though, let’s honour its immense contribution as the backbone of our food security—absolutely essential.). According to the Government of Canada, the agri-food sector represents just 7% of our GDP.
But what about the other 93%? That magic comes from businesses. And every business has one singular, powerful intention: to make and keep customers.
That’s where we step in. Because nothing makes a business feel more approachable, human, and trustworthy than words that truly resonate.
Since 1999, we’ve been shaping words that don’t just inform but also connect—through newsletters, books, back-of-the-napkin workshops, and tailored client projects.
Along the way, we’ve cultivated a rich ecosystem of ideas and strategies, all designed to do one thing: help Canadian businesses make and keep customers.
We are immensely grateful that Canada is our largest client. Co-piloting businesses to success isn’t just our mission—it’s how we help fuel the heartbeat of this incredible country.
