“Write so a 5-year-old could understand it,” many say.
But may we suggest that you go one step further and write so a grandparent could understand it?
Because a 5-year-old learns quickly. And deeply. Even a foreign language.
But an adult? Not so much, right?
And who’s shoppin’ for lawn mowers, RVs, homes, etc.?
p.s. Regardless of age, 99% of folks prefer simple words.
