When you want to share something, do you start with what you know or with what the audience knows? 👀
Great communicators don’t start with what they know; they start with what the audience knows.
The following story is based on true events, and it validates the above mental tic-tac.
Imagine you’re running a fine dining restaurant. As you’re going into a new year, you realize that you need to increase sales of the highest margin item on your menu—champagne.
So, how would you do it?
While you’re thinking, please follow the blue arrows & take a peek at a surprising real-life solution to that dilemma.
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To increase sales of their highest margin item on the menu — champagne — the London-based (UK) fine dinning restaurant called Bob Bob Ricard put up a brass plaque at every table with a big button that reads “Press for Champagne.”
No waving, no waiting—just a single push.
Fact: Folks know how to use buttons.
Fact: Folks love to push buttons.
Now imagine yourself there, eyeing the button. Its allure is undeniable.
And if you’re like 95% of the restaurant’s patrons, you push it. It’s effortless, almost playful, and it adds a touch of indulgence to the experience. You’re not just ordering champagne; you’re summoning it with the touch of a button.
This ingenious design works. The waiters confirm its magic, and by the numbers Bob Bob Ricard reportedly sells more champagne than any other establishment in the UK. You’re part of that success, one push-button at a time.
Did you enjoy the above story?
If you’re nodding, then you’ll like our new book. ⬇️ (An expanded version of the champagne story is featured in this book.)
Email us if you’d like a complimentary copy.
Know someone who would also enjoy this book? Email us their name & address and we’ll ship them a copy with a note that it’s compliments of you.
The book opens with this question: “What if flourishing wasn’t about being extraordinary, but about unlocking the extraordinary in the ordinary—would you want to see how?”
