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The New Essential.

Email is like Facebook for work: it’s the professional social network that everyone uses. This is why you’re probably already sending out an email newsletter.

But do you appreciate the power of putting a real drop of ink into someone’s hands? 🤔

One brand that does just shipped the first issue of their mini newspaper.

Listen, having a mini newspaper is not for everyone. And it’s especially not for those who are running their business like it was a sprint.

But it might just be the new essential for all those who wish to signal that they love what they do, and that their service is a labour of love. Because labours of love always pay off, just not always how or when you expect.

Concept, copywriting, design.