Did we ever tell you that in founding krisp one of our ‘big hairy goals’ was the elimination of three cancer cells of traditional ad agencies?
As everyone’s pressed for time, today, let us tell you about one of those three and how one decision we made early on might help you in your business.
“Is it Friendster? Can’t be, right?” 💩
🤣 No, because Friendster is long gone.
But no way has yet been invented to say goodbye to the digital social network this story is about.
Because you are not Google. 😊
And because, in life and in business, a few things matter –- most don’t.
If your biz can do one/two things really well in a fundamentally different way, and solve a big problem for a large existing market, you could have a successful biz.
The NFL.
The NBA.
The English Premier League.
Those three are among the most-watched sports leagues in the world.
Billions of folks tune in every day to watch their favourite teams.
One of the most important things an athlete can do in the above leagues is to ‘get open.’
They ought to hand the night a ticket
For speeding, it’s a crime.
I had so much to tell you,
Yeah, but now it’s closing time. —Leonard Cohen
The person who thought and wrote like that can teach us a lot about life, no?
You need to dream the way performance is built into a BMW, or the way simplicity is built into an iPhone: always.
Because a single moment of inspiration can keep both you and thousands of people busy for decades. 💫
